THE GROWTH OF
BRANDING IN CHINA
There are different ways to look at branding and it is certain that we have a very different one.
It is fascinating to imagine the journey of a brand that starts with an idea from an entrepreneur. Personality, interests, and environments bring to life ideas, leading to a project and the first version of a brand, followed by ongoing cycles of brand innovations.
Our ambition is to observe the phenomena of branding, practice branding, and unveil the principles of branding. Here are a few observations about the growth of branding in China gleaned over the past years. Labbrand’s 10th anniversary is an excellent occasion to compile and share our experience with you.